Make & Logistics

Product360. Validate your path to commercial success

Do you know how your product/service should be made?

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Do the least you can to make the biggest impact | Philip Fierlinger, Xero & Upstock

Find production efficiencies to control pricing | Mark Pennington, Formway

Find suppliers that are the right fit | Timothy Allan, UBCO

Internal collaboration and industry 4.0 | Adrian Packer, IMS Projects

Know your industry inside out | Angie Judge, Dexibit

Learn to navigate cultural differences | Sam Burton, Bobux International

Plan early for how you will scale | Ross Milne, Leaft Foods

[Leaft Foods]

You know for where we are in Leaft Foods, you know we've utilised the support of the Food Innovation Network and the plant equipment that they have, as well as you know lab space all across the country, at universities, at Callahan Innovation, at Cris. But we're always thinking about how this will look at scale and how we're going to transition from where we are to... scale because we're only successful if we can make this... something which is truly scalable.

Plan to get your product to the right people | Sam Gribben, Melodics & Serato

Product development is faster than patent protection | John Mansell, Catalyst Intellectual Property

See adversity as licence to innovate | Mahmood Hikmet, Ohmio Automotion

Stay close to your production process | Mark Pennington, Formway

The challenges of manufacturing off shore | Ross Pearce, Callaghan Innovation

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What is this?

Your timeline for getting manufacturing up and running may be different to what you would expect in New Zealand. This could impact your launch plans.

Risks

You miss key milestones in your product rollout
You incur unexpected costs
You need to revise your pricing structure

Resources linked

(Capability) EMA (General Business Support) | Provided by EMA
(Support) Business Mentoring | Provided by Business mentors NZ

What is this?

Maintaining the manufacturing quality of you product over time may not be a one-off cost. You want to be clear what the ongoing costs are, if any, and whether they are subject to increases over time.

Risks

Your product quality declines because you're not prepared to pay ongoing costs
You compromise your relationship with your manufacturers
You aren't aware of costs that you should have been paying and are hit with an unexpected bill

What is this?

Once your product has launched, you will want to maintain its availability for customers. This needs to be carefully managed to balance factors such as cashflow and manufacturing costs.

Risks

You are unable to fulfill orders and so lose sales
Your customers get frustrated with long lead times
You are left with excess stock that doesn't sell

Resources linked

(Capability) EMA (General Business Support) | Provided by EMA
(Support) Business Mentoring | Provided by Business mentors NZ

What is this?

Setting up for your initial production is a significant cost. You want clarity on what it will be, where it could run over, and what the ongoing costs look like.

Risks

Your establishment costs are higher than expected
You are hit by unexpected bills for ongoing costs
Disputes over costs slow down or halt manufacturing

What is this?

Data can provide opportunities to refine your product and improve your customer experience. The more quality data you gather, the more useful it can be.

Risks

You miss opportunities to improve your product
Your product doesn't operate as part of an ecosystem
You miss opportunities to build value-add services around the product

Resources linked

(Reference) Industry 4.0 Hub | Provided by Callaghan Innovation
(Capability) Futures and Trends | Provided by Tech Futures Lab

What is this?

Industry 4.0 incorporates data capture and AI to improve manufacturing and logistics. With smart data you can do things like optimise manufacturing processes, manage stock levels and predict demand.

Risks