We know that Aotearoa’s many innovators and entrepreneurs share similar challenges when bringing a new product to the world. One of the best ways to overcome them is by learning from your peers and those who have been successful in the past.

So we’ve asked some of New Zealand’s successful business leaders and experts to share advice, first-hand experience and stories about bringing their products to life, and guiding them towards international success.

Whether you're a new business owner looking for guidance, or a seasoned pro looking to find possible blind spots, Product360 will provide you with a comprehensive overview of what you need to know about product commercialisation.

The Product360 online library is split into eight core sections, covering all aspects of what we call the ‘commercialisation journey’ -  from product development and design, right through to sales and supply chain. Alongside each video is a set of online resources and links to further support, so you can dig deeper into each topic and get a helping hand if required.

Whatever challenge you’re facing, there’s a good chance our business leaders and experts have been through something similar and have some wisdom to share.

Is this right for me?

Does your product/service solve a customer need?

Business Model
Do you know how your product/service will make money?

Sell & Support
Do you have the ability to sell at scale?

Develop & Design 
How will you develop and design your product?

Protect & Comply 
Have you met regulations and is your product/service protected?

Relationships & Skills 
Do you have skills and relationships to succeed?

How well can you adapt to change and disruption?

Make & Logistics 
Do you know how your product/service should be made?

In your own time

Simply jump on the website and get started: all resources are free and available 24/7.

For Kiwis, by Kiwis

Developed by leading business leaders and experts in Aotearoa.


Find your roadblocks

Quickly identify where you might have a challenge, and start finding support to overcome it.

Stay on the path to success

Validate your own existing plans and journey through the commercialisation landscape.

  • Sam Gribben, Melodics & Serato
  • Philip Fierlinger, Xero & Upstock
  • Peter Montgomery, Clever First Aid
  • Ross Milne, Leaft Foods
  • Claire Foggo, Sortify.tm
  • Sam Burton, Bobux International
  • Angie Judge, Dexibit
  • Bridgit Hawkins, Regen
  • Mahmood Hikmet, Ohmio
  • Timothy Allan, UBCO
  • Robert Snoep, CreatIP
  • Mark Pennington, Formway
  • Aroha Armstrong, Callaghan Innovation
  • Ross Pearce, Callaghan Innovation
  • Adrian Packer, IMS Projects
  • John Mansell, Catalyst Intellectual Property

Meet our expert

Ayshen Koyu
Ayshen Koyu Product Manager Balancing the big picture and detail in IP

I manage Beyond IP, working with clients across the country to help them understand how this programme could benefit their business. My skills lie in relationship and operations management underpinned by Agile methodologies.

Read more
CTA TeMuka

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