Driving revenue through data, brand and other intangible assets
Friday, 27 November 2020, 08:00am - 9:00am
Today, more than 90% of company value is driven by intangible assets (including not just data and brand, but content, code, trade secrets and industrial know-how, internet assets, design rights, and confidential information). These assets are critical to long-term company growth and represent major potential value.
However, often many of these assets are mismanaged because their value is not understood or these assets are viewed as cost centres rather than as a revenue generator or value contributor.
Join Paul Adams, CEO of leading intangible asset advisory firm EverEdge and recognised international IP expert, for this one-hour workshop as he shares insights, case studies and practical advice on how to drive revenue opportunities and mitigate risk in relation to intangible assets.
This session will cover:
- how to unlock value and drive increased performance from your intangible assets
- key intangible asset risks and how to mitigate these risks
- how intangible assets can contribute to an increased valuation.
Morning tea will be provided and there will be an opportunity for networking.
Cost: Free
Spaces are limited so secure your registration today.
Presenter: Paul Adams, EverEdge
Paul Adams is the CEO of EverEdge, a global advisory and transaction firm specialising in intangible assets. EverEdge helps companies and capital providers convert intangible assets (such as data, design, inventions, brands, software and content) into business impact: increased margins, market share and enterprise value.
Paul has been ranked as one of the top intellectual property strategists in the world for the last eight years and is a prior recipient of the Global IP Leader Award.
Paul is a respected director of several New Zealand and Singapore-based organisations and is also chairman of a CEO Institute syndicate.
Prior to EverEdge, Paul served as intellectual property manager for the New York Stock Exchange listed Brunswick New Technologies. He was the founding incubator manager of The Icehouse incubator, named one of the top 10 technology incubators in the world by Forbes magazine. He has served on the advisory board of Callaghan Innovation and on the board of Lewis Holdings, a $350M private investment vehicle.