Beyond IP: Intangible asset management programme

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Intangible assets can make up as much as 80% of a business. Beyond IP will help you identify & maximise these assets, to unlock your competitive edge.

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What is Beyond IP and what are the benefits?

Beyond IP is a programme designed to help businesses maximise their intangible assets, with these assets making up as much as 80% of the value of a modern business. 

These assets go beyond the innovations you patent or trademark. It’s really everything that has grown out of those innovations to become the unique competitive advantage of your business.

These assets include:

  • staff expertise and experience
  • brand recognition 
  • unique processes 
  • proprietary data 
  • customer relationships
  • network relationships

For a period of up to 12 months, you will work with seasoned knowledge asset experts. They will help you identify all the unique assets that give your business the ability to generate a better return than your competitors. They will help you build and implement a strategy to maximise those assets and implement that strategy into your business.

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Who is Beyond IP for?

Beyond IP is business size, stage and sector agnostic. It is suitable for any business with a product in the market. It will help you create a strategy to maximise the ongoing value of the intangible assets in your business

Beyond IP is not a service for filing patents or defending copyright.


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How does Beyond IP work?

Businesses that join Beyond IP will select an authorised partner (see list below) and work with them 1:1. The partner will work with the business over 12 months to build and help implement an intangible assets strategy, with the approach tailored to the specific business needs.

The Programme (Beyond IP) takes a dual approach to your intangible assets:

  • Strategic - a deep dive into what intangible assets exist in your business and how to maximise their value by understanding their strategic role
  • Tactical - how to implement your new intangible asset strategy to realise their value and meet your business goals. 

Beyond IP authorised service partners are:

  • AJ Park
  • BioPacific Partners
  • Ellis Terry
  • EverEdge Global
  • Innovation Liberation Front
  • Pip Law (Formerly known Potter IP)
  • Hudson Gavin Martin
  • Kāhui Legal

Find out more about the providers  in the Beyond IP Service Provider Directory



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How can you sign up and how much does it cost?

Callaghan Innovation funds 40% of the programme cost (up to a maximum of $10,000). Customers have 12 months to complete the programme. The final programme cost will vary depending on which provider the business chooses to work with.

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Find out more

To see if Beyond IP is right for your business or to register for the programme, please email us using the button below.

Get in touch


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Updated: 29 September 2023