The science behind products that sparkle and shine
Posted: 02 March 2018
Picture two cars in a showroom – one is coated in a dull, rough paint, while the other is glossy, with a hint of metallic sheen. Which one would you choose?
You’re not alone – it has been repeatedly shown that for ‘luxury’ products like cosmetics or automotive paint, appearance has a significant impact on consumer choice. Appearance is also important at the quality control level, because it can often flag issues with the reliability of production techniques to manufacturers.