This article was published on 19 November 2018
Callaghan Innovation,supported by Agritech New Zealand, with NZ Inc partners NZTE and MBIE led a delegation of companies on an Agritech mission to evokeAG in Melbourne, Australia from 18 - 22 February 2019
- 18 – 22 February 2019
- Melbourne, Australia
- evokeAG 2019
This agritech mission saw the biggest group of NZ innovators, investors, connectors headed overseas together – with more than 80 delegates representing over 30 New Zealand agritech businesses and stakeholders.
As well as showcasing New Zealand agritech businesses to the Australian market our aim is to validate our products and strategies in the market, connect with potential partners and investors to help them better understand our capabilities.
New Zealand has a unique value proposition when it comes to solving global agriculture problems – our kaitiaki (guardianship of environment), connection to farmers as end users, a culture of ingenuity, and our nation's integrity standing.
Delegates gained access to the latest trends, challenges and opportunities in the Australian market. Visited a range of locations in the Melbourne area, delegates gained insight and understanding of innovative farming techniques.
Key evokeAG insights and messages:
- NZ is doing well on many Agritech fronts including investment, commercialisation and collaboration compared to our friends across the ditch. However Holland and Israel provide the benchmark for us to aspire to in a number of these areas
- Integration rather than total disruption seemed to be a key theme for the success of new technologies into Agriculture
- It was really good to understand some of the subtle but important differences in market dynamics e.g. water quantity/access (Australia) vs. water quality (NZ); as well as the similarities e.g. challenges around acquiring seasonal workers
- There was as many NZ-NZ business partnerships being formed on the Mission as NZ-International. Nothing like a bus ride to drive collaboration.
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