open this image in new window: 8i

8i is a technology company on a mission to give people the best possible way to connect with each other and express themselves through holograms.

“We’re delivering compellingly real human content into the era of 3D computing, across virtual reality, augmented reality and mobile platforms”

8i Chief Operating Officer, Toni Moyes.

What do you do?

8i is a technology company on a mission to give people the best possible way to connect with each other and express themselves through holograms. Its proprietary technology transforms video from multiple cameras into photo-realistic human holograms with true volume and depth.

“We’re delivering compellingly real human content into the era of 3D computing, across virtual reality, augmented reality and mobile platforms,” says 8i’s Chief Operating Officer, Toni Moyes.

What’s different about 8i?

8i is the only company that offers a scalable end-to-end solution for the volumetric capture, creation, compression and playback of human holograms on any device or platform for virtual, augmented or mixed reality.

The high-fidelity 3D reconstruction of facial details, hair and movement gives viewers an unprecedented sense of presence with the content they’re watching. Because the technology eliminates the “uncanny valley” effect of CG (computer-generated) humans, the holograms look and feel as if they’re in the same room.

8i phone app

How did you start?

The company was founded in Wellington in 2014 by Linc Gasking and Eugene d’Eon, and has since established a production studio in Los Angeles with an additional R&D location in Seattle. Steve Raymond, former chief executive and founder of Big Frame, came on board as head of 8i in late 2016.

Across its three locations, 8i has steadily grown. “We’ve established a world-class team with decades of experience in computer vision, graphics, visual effects, media and entertainment to bring our vision to market,” says Toni Moyes.

Where are you going next?

8i recently launched its mobile app, Holo, which gives anyone with an iOS or android device the opportunity to interact with 3D characters − celebrities, musicians, athletes and others − in a truly unique and entertaining way.

The company says Holo introduces a fun new way to create and share content, while making 8i’s holograms accessible to everyone on mobile.

Beyond Holo, 8i is continuing to deliver on its vision of enabling volumetric human content and communication for the immersive computing era.

A Matter of Facts
Headquarters: Wellington and Los Angeles
R&D: Seattle 
Staff: 80 
International impacts: Creating the world’s first room-scale legacy virtual reality experience, Buzz Aldrin: Cycling Pathways to Mars in collaboration with Time Inc.’s LIFE VR. The celebrated astronaut takes viewers on an educational journey to establishing a human settlement on Mars.
Raising more than $41 million from investors.
Callaghan Innovation services

R&D Project Grants: co-funding 8i’s R&D programme to boost its scale.
R&D Experience Grants: matching post-graduate students to 8i’s R&D programme. 

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Updated: 1 September 2017